SNSD has become the new spokesmodels for Casio’s Baby-G watches.
A deal between SNSD and Casio has been reached in which SNSD will advertise for the popular line of women’s watches.
addition to Korea, SNSD will model the brand in China, Hong Kong,
Macau, Taiwan, Vietnam, Thailand, Indonesia, Malaysia, Philippines,
Singapore and Australia.
A representative for Baby-G said, “With
K-Pop’s popularity soaring all over the world we chose SNSD, who is in
the center of the K-Pop boom, as our model and we plan to raise the
brand value and profits of Casio.”
The first advertisement
featuring SNSD for the brand shows the members donning colorful sporty
outfits against an orange backdrop while showing off the Baby-G watches
on their wrists.
part of the casting of SNSD as the brand’s models, all stores operated
by Casio in Korea will hold a 10 percent discount sale on Baby-G watches
from July 20 through August 5.